Product Marketing Manager

The Role:

  • Positioning the product and developing messaging to appeal to the needs and requirements of various personas within our target audiences

  • Collaborating with the Product, Sales and Customer Service Teams to gather insights and customer feedback, create alignment and ensure our value proposition meets the needs of both

  • current and future customers

  • Producing product marketing content (e.g. blogs, presentation content) and collateral (e.g. datasheets, videos), in collaboration with Creative and Content teams, to support each phase of

  • the buyer journey and sales cycle

  • Managing the successful running of webinars and multichannel campaigns to launch new features and product updates, support lead generation, and enable customer upsell and cross-sell

  • Supporting the delivery of the marketing calendar of campaigns, events and lead gen activities as required to enable the marketing department to meet its MQL targets

  • Undertaking competitor analysis to keep track of new product developments and messaging from competitors to help define and continuously refine our competitive differentiators

  • Managing and building relationships with key industry analysts (such as Gartner and Forrester) to build the company profile as a thought leader and help influence the market.

  • Establishing relationships with key influencers and customers for participation in marketing activity such as speaking opportunities and content contribution

  • Managing external customer review campaigns in collaboration with the Customer Success team

  • Reviewing and analysing performance to seek continuous improvement of activities

The Company:

  • Excellent basic salary package plus bonus and stock options

  • Market pioneers in the digital adoption SaaS space with offices in the UK and US

  • They've raised a total of $30M in funding over 2 rounds.

  • Massive growth plans – aiming to open offices in Boston and San Francisco in the next 12 months.

  • Looking to double in size over the next 18 months

  • Great benefits, 25 days holiday, life insurance, private health insurance

  • Great progression opportunities as the company continues in global expansion.

The Ideal Candidate:

  • Previous experience in a Product Marketing role, or a Campaign Management role with an understanding of Product Marketing principles

  • B2B marketing experience, ideally within the Software / IT / Technology sector

  • Communication : Speaks and writes clearly and articulately without being overly verbose or talkative

  • Building relationships : Able to identify and initiate working relationships and develop and maintain them

  • Organization and planning : Plans, organizes, schedules and budgets in an efficient, productive manner; Focuses on key priorities.

  • Flexibility and adaptability : Adjusts quickly to changing priorities and conditions;

  • Copes effectively with change.

  • Creativity and innovation: Creates new ideas and innovative approaches to problems.

What You’ll Get:

  • Up to £65,000 basic salary plus 10% bonus and stock options

  • 25 days holiday, healthcare, share options, training allowance, enhanced pension contribution, remote and flexible working, life insurance

Process:

  • Stage 1 – Head of People

  • Stage 2 – Head of Marketing

  • Stage 3 - CEO

Job code: 14440

Location London
Job Type Permanent
Salary £0 - £650000
Reference 14440

The Role:

  • Positioning the product and developing messaging to appeal to the needs and requirements of various personas within our target audiences

  • Collaborating with the Product, Sales and Customer Service Teams to gather insights and customer feedback, create alignment and ensure our value proposition meets the needs of both

  • current and future customers

  • Producing product marketing content (e.g. blogs, presentation content) and collateral (e.g. datasheets, videos), in collaboration with Creative and Content teams, to support each phase of

  • the buyer journey and sales cycle

  • Managing the successful running of webinars and multichannel campaigns to launch new features and product updates, support lead generation, and enable customer upsell and cross-sell

  • Supporting the delivery of the marketing calendar of campaigns, events and lead gen activities as required to enable the marketing department to meet its MQL targets

  • Undertaking competitor analysis to keep track of new product developments and messaging from competitors to help define and continuously refine our competitive differentiators

  • Managing and building relationships with key industry analysts (such as Gartner and Forrester) to build the company profile as a thought leader and help influence the market.

  • Establishing relationships with key influencers and customers for participation in marketing activity such as speaking opportunities and content contribution

  • Managing external customer review campaigns in collaboration with the Customer Success team

  • Reviewing and analysing performance to seek continuous improvement of activities

The Company:

  • Excellent basic salary package plus bonus and stock options

  • Market pioneers in the digital adoption SaaS space with offices in the UK and US

  • They've raised a total of $30M in funding over 2 rounds.

  • Massive growth plans – aiming to open offices in Boston and San Francisco in the next 12 months.

  • Looking to double in size over the next 18 months

  • Great benefits, 25 days holiday, life insurance, private health insurance

  • Great progression opportunities as the company continues in global expansion.

The Ideal Candidate:

  • Previous experience in a Product Marketing role, or a Campaign Management role with an understanding of Product Marketing principles

  • B2B marketing experience, ideally within the Software / IT / Technology sector

  • Communication : Speaks and writes clearly and articulately without being overly verbose or talkative

  • Building relationships : Able to identify and initiate working relationships and develop and maintain them

  • Organization and planning : Plans, organizes, schedules and budgets in an efficient, productive manner; Focuses on key priorities.

  • Flexibility and adaptability : Adjusts quickly to changing priorities and conditions;

  • Copes effectively with change.

  • Creativity and innovation: Creates new ideas and innovative approaches to problems.

What You’ll Get:

  • Up to £65,000 basic salary plus 10% bonus and stock options

  • 25 days holiday, healthcare, share options, training allowance, enhanced pension contribution, remote and flexible working, life insurance

Process:

  • Stage 1 – Head of People

  • Stage 2 – Head of Marketing

  • Stage 3 - CEO

Job code: 14440