Product Marketing Manager

The Role:

• Positioning the product and developing messaging to appeal to the needs and requirements of various personas within our target audiences

• Collaborating with the Product, Sales and Customer Service Teams to gather insights and customer feedback, create alignment and ensure our value proposition meets the needs of both

• current and future customers

• Producing product marketing content (e.g. blogs, presentation content) and collateral (e.g. datasheets, videos), in collaboration with Creative and Content teams, to support each phase of

• the buyer journey and sales cycle

• Managing the successful running of webinars and multichannel campaigns to launch new features and product updates, support lead generation, and enable customer upsell and cross-sell

• Supporting the delivery of the marketing calendar of campaigns, events and lead gen activities as required to enable the marketing department to meet its MQL targets

• Undertaking competitor analysis to keep track of new product developments and messaging from competitors to help define and continuously refine our competitive differentiators

• Managing and building relationships with key industry analysts (such as Gartner and Forrester) to build the company profile as a thought leader and help influence the market.

• Establishing relationships with key influencers and customers for participation in marketing activity such as speaking opportunities and content contribution

• Managing external customer review campaigns in collaboration with the Customer Success team

• Reviewing and analysing performance to seek continuous improvement of activities

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The Company:

• Excellent basic salary package plus bonus and stock options

• Market pioneers in the digital adoption SaaS space with offices in the UK and US

• They've raised a total of $30M in funding over 2 rounds.

• Massive growth plans – aiming to open offices in Boston and San Francisco in the next 12 months.

• Looking to double in size over the next 18 months

• Great benefits, 25 days holiday, life insurance, private health insurance

• Great progression opportunities as the company continues in global expansion.

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The Ideal Candidate:

• Previous experience in a Product Marketing role, or a Campaign Management role with an understanding of Product Marketing principles

• B2B marketing experience, ideally within the Software / IT / Technology sector

• Communication : Speaks and writes clearly and articulately without being overly verbose or talkative

• Building relationships : Able to identify and initiate working relationships and develop and maintain them

• Organization and planning : Plans, organizes, schedules and budgets in an efficient, productive manner; Focuses on key priorities.

• Flexibility and adaptability : Adjusts quickly to changing priorities and conditions;

• Copes effectively with change.

• Creativity and innovation: Creates new ideas and innovative approaches to problems.

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What You’ll Get:

• Up to £65,000 basic salary plus 10% bonus and stock options

• 25 days holiday, healthcare, share options, training allowance, enhanced pension contribution, remote and flexible working, life insurance

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Process:

• Stage 1 – Head of People

• Stage 2 – Head of Marketing

• Stage 3 - CEO

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Job code: 14440