​ Content Marketing Executive

Mission

• The mission for the Content Marketing Executive is to build a world class content machine; produce and promote content for all stages of the demand generation funnel from the top (Awareness) to the bottom of the funnel (Conversion) and through to ongoing referral (customer success).

• We’re looking for someone who can show how they’ve built or contributed to B2B inbound content for marketing funnels focused within SaaS. The Content Marketing Executive has a strong focus on quality content creation and distribution including blog posts, eBooks, white papers, etc for a senior audience of technical professionals. Additionally, they need to find creative ways of building an online presence that continues to grow the brand and our thought leadership.

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The Role:

• Writing and distributing engaging, original content in various digital cross-platform channels and formats (blogs, gated content, emails, web copy, case studies, etc.)

• Managing and executing organic social - creating posts, managing calendars, engaging in social conversations and management of senior leader social accounts

• Digital journalism and PR campaigns including copy creation, reaching out and managing placements

• Contributing to the delivery of creative campaign ideas, including research and ideation for new projects

• Coordinating and briefing freelance copywriters

• Find creative ways of building an online presence that continues to grow the brand and our thought leadership through engagement of industry professionals and influencers

• Management, setup and maintenance of marketing assets

• Sales enablement support - creating collateral for sales team

• Additional marketing support where needed

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The Ideal Candidate:

• 2+ years experience in content role (ideally in B2B SaaS)

• Strong knowledge of SaaS metrics, funnel optimization and demand generation via inbound

• Track record of building and delivering high-impact content that delivers on aggressive growth targets

• Experience in all phases of content including writing, designing and promotion

• Expert at project management and prioritization; able to manage multiple projects at varying stages

• Understanding and interpretation of online metrics and analytics - must be highly analytical

• Familiarity with A/B testing and running growth experiments

• Knowledge of Hubspot or similar marketing automation platforms desirable

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Skilled Needed:

• Strong writing, grammar and communication skills

• Solid understanding of SEO and content techniques

• Copy - exceptionally good with persuasive sales-led copy

• Understanding of the sales funnel

• Makes data driven decisions around content (mines things like Hubspot, Google Analytics etc)

• Knows what good content looks like and how it impacts the business

• Has growth-hacking tendencies - comes up with creative solutions to problems

• Strong focus on learning independently

• Understands how to drive B2B SaaS sales metrics / KPIs

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What You’ll Get:

• Great opportunity for anyone who want a role with great progession. There isn't content marketing anywhere else!

• £30,000-£35,000 Base salary + 20% OTC

• Benefits include: 25 days paid holiday, Health Insurance & Pension

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Process:

• 3 stage interview process:

• 1st stage is a telephone interview with the Chief Revenue Officer

• 2nd stage is a video call interview with the CRO and UK team member

• 3rd stage is a face to face interview with the CRO and Co-Founder

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Job code: 13858

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