Finlay James

How to write a killer sales email

How to write a killer sales email

On average, only 1% of sales emails are actually opened which means you need to send 100 just to get 1 view. This statistic suggests that perhaps this is not a method of sales worth pursuing however, I would disagree. Nevertheless, there are things you can do to ensure your 'hit rate' is higher and make the most out of your emails.

Subject Line

The subject line is the key! Market research company Chadwick Martin Bailey found that 64% of people say they open an email because of the subject line. It takes the average person three seconds to decide whether or not to open the email. Adestra found that if the subject is fewer than 10 characters you have an open rate of 58%; in other words you need to create your sales pitch to fit within the subject line and make it as concise as possible!  Adestra also found that if the subject is personalised then the email is 22.2% more likely to be opened. One final thought on subject lines is that those which contain "money", "revenue" and "profit" in the subject line are proven to perform better.

Even though these statistics are for general emails, there is a lot that can be learnt from this when creating your killer sales email to close that deal.

The Three Essentials

Three things are essential when writing a killer sales email. A hook, a benefit and a call to action but one key thing to remember is to remain concise throughout your whole email.

The Hook: Imagine when you decide if an email is worth your time. You look at the subject, then the first sentence of the email before  making your decision. You must grab your recipient’s attention and make this part intriguing.

The Benefit: This is your main pitch - explaining why they should get back to you. It needs to be clear and concise, and actually have benefits that they will be interested in! That way it will be read.

Call to Action: Tell them what to do next and leave your contact details. It really is that simple!

64% of decision makers read their email via mobile devices according to TopRankBlog, so making your emails and the subject line, simple, clear, succinct and intriguing will give you more chance of that email actually being opened!

Timing is also crucial;  it is certainly worth mentioning that Experian found that Monday emails had the highest revenue per email so get your emails out early!

Don't be afraid to try a few different styles though and learn from things that work well, and any that don’t work so well. That way, you’re sure to create a killer combination for your killer sales emails. 

Are you looking for a brilliant IT sales candidate? Give Nick a call on 0161 438 1930 (ext 1013)